Haier Europe @ IFA Berlin

Haier Europe Smart Ecosystem @ IFA

The exhibition concept, developed in collaboration with Bonsaininja, unfolds as an experiential journey designed to give physical form to Artificial Intelligence. Spatial storytelling guides the visitor through the progressive materialization of Haier’s smart technology benefits.

The atmosphere is defined by an immersive soundscape crafted by Coreless Collective, responsible for both the sound design and the audio engineering of the exhibit. Through a complex 5.1 spatial audio architecture and custom technical solutions, the sound moves in perfect sync with the visual elements, deeply enhancing the sensory perception of the space.